Book by 1st September and save with early bird prices.
Christmas is BIG business on Yumbles with typically at least a 5x increase in monthly traffic and sales in November and December vs the other months of the year.
Our annual Christmas marketing packages give you significantly increased visibility during the Peak season.
We know that every pound of marketing spend counts for a small business, so this year's packages have been enhanced to pack in more visibility per pound than any package we've offered before.
Why Opt In?
Our Christmas Marketing Packages put your products in:
- a printed Christmas catalogue delivered to the homes of 20,000 of our most engaged customers,
- high-visibility onsite placements including the Yumbles homepage, Christmas main page and top of category pages,
- marketing emails sent to almost 500,000 subscribers
This substantially increased visibility doesn't just help you sell more this Christmas -success during the Peak period also improves your longer-term rankings and builds a repeat customer base who come back to your shop after the holidays.
How to Book
Complete the booking form here
Book by 1st September and save with early bird prices.
These marketing packages are strictly limited in availability. Give the nature of the features included in each package, we can only offer a very limited number of each - for example there is only 15 Platinum packages available.
Christmas Marketing Packages
We offer 4 packages to suit a range of budgets.
What You Get
Depending on the package you choose you will benefit from some or all of these incredible marketing activities to maximise your visibility and success during the Christmas campaign.
Christmas Catalogue Feature (Print & Digital)
Packages: Available in ALL packages.
Timing: The catalogue is delivered early November.
Details:
The Christmas product(s) of your choice will be featured in our Christmas catalogue (see last year's).
A printed copy will be sent to the homes of around 20,000 top Yumbles buyers AND a shoppable electronic copy of the guide will be emailed to our full database of almost 500,000 subscribers.
- If you book the Bronze or Silver packages, you can feature one product in a 1/4 of a page slot in the guide.
- If you book Gold or Platinum you have the choice of either featuring two products, each in a 1/4 page slot or one product in a 1/2 page slot*.
*At our editorial discretion, we will also provide a complimentary upgrade to a full page feature profiling your business alongside your product(s), for some gold and platinum packages.
"As Seen in the Christmas Guide" Category feature
Packages: Available in ALL packages.
Timing: This category is live from early November.
Details:
All featured product(s) you have selected to be in the guide will also be included in the dedicated "As Seen in the Christmas Guide" category that will be prominently featured on the Yumbles site and is the focus of our Christmas marketing throughout the campaign.
This is the most visited Christmas category each year.
Yumbles Homepage Feature for 7 days
Packages: Available in ALL packages.
Timing: A 7 day feature between 2nd November and 14th December.
Details:
One of your featured Christmas products will be a Featured Product on the Yumbles homepage, for 7 consecutive days during the peak November to mid-December period. (Advent Calendars will be given November features).
Category Ranking Boost for 1 month (NEW for 2026!)
Packages: Available in Silver, Gold and Platinum.
Timing: A 31 day boost from 1st October to 31st October.
Details:
The listings of the products you will be featuring with your package will be given a boost in their category rankings for the entire month of October.
This boost will see them appear in the top half of the first page of every category they are listed in.
This will enable them to gain strong early Christmas campaign visibility (the Christmas launch is early October), increased opportunity for pre-orders and as an added likely outcome of this increased visibility it will then improve their natural ranking once the boost has ended.
Category Feature for 7 days
Packages: Available in Silver, Gold and Platinum.
Timing: A 7 day feature between 2nd November and 14th December.
Details:
One of your featured Christmas products will be a Featured Product at the top of all categories it is listed in, for 7 consecutive days during the peak November to mid-December period. (Advent Calendars will be given November features).
Christmas Landing Page Feature
Packages: Available in Gold and Platinum.
Timing: A 7 day feature between 2nd November and 14th December.
Details:
One of your featured Christmas products will be a featured product directly on the main Christmas collection landing page for at least 7 consecutive days during the peak November to mid-December period.
(Advent Calendars will be given November features).
Email Marketing Feature - Product
Packages: Available in Gold and Platinum.
Timing: A feature between 2nd November and 14th December.
Details:
One of your featured Christmas products will be featured in a Yumbles marketing email to almost 500,000 Yumbles email subscribers during the peak Christmas campaign period November to mid-December.
(Advent Calendars will be given November features).
Email Marketing Feature - Business Profile
Packages: Available in the Platinum package only.
Timing: A feature between 2nd November and 14th December.
Details:
Your business will be featured in a Yumbles marketing email to almost 500,000 Yumbles email subscribers during the peak Christmas campaign period November to mid-December. This business profile may also include directly featuring a few of your products as well in the email, and will always include a direct link to your Yumbles shop.
This feature is an additional marketing email feature on top of the product feature that will be provided in another marketing email, mentioned in the section before.
Social Media Posts on Instagram and Facebook
Packages: Available in the Platinum package only.
Timing: A feature between 2nd November and 14th December.
Details:
Your business and/ or one of your featured Christmas products will be featured on both our Facebook and Instagram pages (45k followers) during the peak weeks of the Christmas campaign in November to mid- December.
How to Book
Complete the booking form here
Book by 1st September and save with early bird prices.
These marketing packages are strictly limited in availability. Give the nature of the features included in each package, we can only offer a very limited number of each - for example there is only 15 Platinum packages available.
FAQs
1. I have not yet finalised my Christmas product range - can I still book?
Yes. Just let us know your products are "TBC" when you book, and confirm the final details (products, prices, descriptions, photos) by Friday 25th September.
2. When do I need to list my Christmas products by?
If you are booking a paid Christmas marketing package, then you must list the Christmas products you wish to feature no later than Friday 25th September. Don't forget, you can list items on a pre-order basis (see here).
Even if you don't book paid marketing, we strongly recommend that all sellers list their Christmas items no later than the end of September. This is for a few reasons - our Christmas launch is at the start of October, Christmas browsing/ favouriting/ advance ordering starts in earnest from September and ramps throughout October, and finally, we finalise our marketing plans (not just the paid marketing bookings) in September. Christmas products listed after the end of September can't be included in any marketing, paid or otherwise.
3. Are these marketing options suitable for promoting Christmas advent calendars?
Yes - advent calendars are among our most popular Christmas items. The catalogue has a dedicated Advent Calendar section (delivered start of November), and if you book a package for an advent calendar, all your other features will run in the first half of November so they land before December.
4. What will you need from me for all of the features?
For most features we use the images and information already in your listings.
Just two features need added input from you:
- For the Christmas catalogue we will need from you a high resolution image that meets our image requirements.
- If you book a Platinum package that includes social media then we will ask that you provide a suitable reel that we can use on Instagram. We will give you guidance on that.
5. How and when do I pay? Can I change my mind after booking?
Within a few days of your booking we will confirm you have a slot and send you an invoice for payment by bank. Payment needs to be received within 7 days of your booking to secure your slot (and no later than Friday 25th September). Once paid you can still cancel anytime up to Friday 25th September.